Blog
Supporting True North Aid
So much of the life we live now rests on the shoulders of people who were forced to give something up for it. That's worth sitting with.
Judging the RGD Branding Awards
Every once in a while, you see a piece of work that reminds you good design isn't a commodity — it just doesn't look like one until you see it in front of you.
A location mark for The Root Co-Working
This wasn't a massive project. But good things happen when alignment isn't forced, and I loved every minute of it.
Sponsoring the RGD Student Awards
Design has never been just about tools. It's empathy. It's taste. It's truly understanding the context — and that's not something AI can replace.
Why I started mentoring through RGD
Getting more involved with RGD reminded me what it means to be a designer — in a way I didn't realize I was missing.
Extending U of T's digital brand into print
We lost the project I was sure about. We won the bigger one. This Viewbook for the University of Toronto is one of the results of that win.
The Bay and its legacy
HBC was more than a department store to us. It was a place that gave my family careers and opportunity in a new country when they needed it most.
RGD Design Thinkers 2024
So many inspiring stories and learning moments at the event this year — and a good reminder of why I love this community.
Identity and Design
Being both Canadian and Indian isn't a contradiction. Those identities coexist, and they can shine together.
OK, you're doing this whole presentation. Don't f*ck it up.
Mike saw something in me I hadn't seen in myself yet, and kept including me anyway. That decision changed my career.
Happy International Women's Day
Toby wasn't just a mentor. She was a masterclass in client relations, deadline management, self-promotion — and how to be kind through all of it.
UX/UI Challenges
“If any agency says they have the answer for you before any user research is done, they're basically just making it up.”
The Power of Branding in B2B
B2B customers are driven by need, not impulse. Every creative decision we make starts from that fact.
Employee Profile: Tiffany
“I have an insatiable appetite for self-competition.” Get to know our Account Manager, Tiffany Tobias.