A location mark for The Root Co-Working

Sometimes the smallest projects are the most memorable.

Last year, we developed a location mark for a new The Root Co-Working space in Omaha's Builders District. The name and mark nod to the city's maker and construction roots, and the ongoing mix of builders, creatives, and entrepreneurs shaping it.

Rahul Bhogal from Nothing Design Studio brought clarity and restraint to the mark. Deseray Alvares crafted it with real precision. Tiffany Grace Tobias ran the project management on a tight schedule without missing a beat. On the client side, Samantha Moisa led us with sharp creative instincts, and Ben Von Drehle, CEO of The Root Co-Working, trusted the process and backed the team the whole way through.

Good things happen when alignment isn't forced — when everyone values the same things. This wasn't a massive project. I loved every minute of it.

There's another project with this team already in motion. More to come.