The Root Co-Working — Builders Location Mark
A location mark for The Root Co-Working’s new Omaha space, named and shaped around the maker and construction history of the city’s Builders District.
Small project, tight brief: a name and mark for one location inside a growing brand family. When The Root opens a space, they build it from the community’s own roots — so “Builders” pulls directly from Omaha’s Builders District and its history of makers and construction, rather than a generic co-working look. Rahul Bhogal of Nothing Design Studio led creative direction; we crafted the mark and its lockup system for the client to carry across signage, print and social.
Follow on Instagram ↗The Root builds every new space around the roots of the community it lands in — so a location mark for their Omaha space needed to come from somewhere specific, not a generic co-working look. “Builders” pulls directly from Omaha’s Builders District and its history of makers and construction.
Rahul Bhogal of Nothing Design Studio led creative direction, working from a reference set The Root brought to the table. We took it from there, crafting the final wordmark and its lockup system.
From there it was The Root’s to run with — onto building signage, cup sleeves, and the materials for their opening week in Omaha.
