Northleaf x Inovia — Discovery Fund II Visual Identity and Landing Page
Discovery is a new joint venture fund from Inovia Capital and Northleaf Capital Partners — we built its identity and landing page from the ground up in the weeks before launch.
Two established venture firms, one new fund, and a launch date that wasn’t moving. Northleaf reads institutional; Inovia reads innovative — Discovery needed to read as both, and as neither parent brand on its own. We worked with the joint team to define that differentiation, then built a full identity around it: wordmark, brand book, pitch deck, landing page and launch signage, all in time for the fund’s public debut.
Visit live site ↗Northleaf and Inovia were launching a joint venture fund on a deadline that wasn’t moving — and neither firm’s existing identity fit. Northleaf reads institutional; Inovia reads innovative. Discovery needed to read as both, and as its own thing, from day one.
We worked with the joint team to define what actually made the fund different, then built an identity around it fast: a distinct wordmark, colour system and photography direction, documented in a brand book so it could be applied consistently by both organizations from day one.
A new fund has no track record to lean on before launch — the identity had to do that work instead, across a pitch deck and PowerPoint templates for LP meetings, the landing page, and digital ads and launch signage for the public announcement.
