Deloitte + SAP Alliance Campaign Imagery
The Deloitte + SAP Alliance, Deloitte’s largest partnership, merges industry expertise with SAP’s technology to deliver innovative digital transformation solutions.
An alliance identity has to belong to both parents and neither. A flexible campaign system — imagery treatment, type hierarchy, motion cues — lets regional teams deploy without a designer in the room.
Visit live site ↗Pixels& was charged with refreshing the Alliance’s visual identity and all related assets. The goal was to better reflect the client’s modern, technology-driven approach while ensuring that the brand resonated effectively with contemporary audiences and preserved its longstanding reputation for excellence.
This project marked our first venture into using generative AI for creative concepting. By using AI for rapid prototyping, we could explore and communicate ideas at a highly conceptual level, aligning everyone from leadership to marketing with the vision.
Achieving alignment among key stakeholders, each with their own priorities. We led rapid prototyping sessions with AI to visually articulate our ideas, then presented to three levels of leadership, managing objections and guiding them toward a unified decision.
We scripted a presentation that clearly explained why we were making these recommendations. The goal was to reposition a client that risked appearing outdated while marketing cutting-edge technology — connecting with younger market buyers who value purpose and a modern approach.
