MPI 2024 Gala Awards Event Branding
Meeting Professionals International (MPI) is the world’s largest association for the event and meeting industry. The Toronto chapter is known for impactful events that celebrate local culture and industry insights.
An awards night is a brand that has to work at three metres and on a phone screen. One graphic device scales from outdoor banners to stage motion to the printed programme.
We used a “stylescape” process for rapid iteration and refinement live with stakeholders. Engaging this way got sign-off very quickly, allowing us to deliver a cohesive identity system in days rather than weeks.
Growing up in Toronto, this project was personal. Researching the city’s neighbourhoods was nostalgic and inspiring, adding a layer of passion and pride to the work.
We designed with motion in mind from the start and worked closely with the video production team at Senovva. Concepts were built to be both visually compelling and easily animated, aligning with the event’s theme of Toronto neighbourhoods.
