Visual Identity
Arteria AI Visual Identity
Our collaboration with Arteria AI, a market-leading applied AI company, was a journey in creating a visual identity that truly reflects their innovative ethos.
Arteria AI specializes in documentation infrastructure for institutional finance. Drawing from their name, which echoes the concept of an artery, we designed the brand around the idea that data is the lifeblood of every organization.
Contrast as UX
In building their visual identity, we focused intently on user experience elements, particularly the use of contrast in their colour scheme — enhancing the aesthetic while making sure the visual elements communicated Arteria AI’s dynamic, forward-thinking nature.
